AI for GTM: Benefits and 7 key use cases

Two years ago, I took my wife on a wine tour in Fredericksburg, which some people call the Napa Valley of Texas (a claim I find aggressive). After a few too many samples, I started reading the literature and realized I had no idea what white wine actually is. I thought it meant green or yellow grapes, when it really comes down to what the winemaker does with the skins. I learned that day that white wine slots into that group of “everyone knows what it is, but no one really knows what it is,” nex