Magento is the most popular shopping cart platform, with around a 26% market share. It’s also used by some of the biggest brands worldwide. But, popularity aside, there are three very strong reasons why you should consider Magento for use on your own ecommerce website.
1. A Flexible and Open Platform. When a piece of software is open source, that means anyone has access to the inner workings of the system. In the case of Magento, this means that there is a huge development community working behind the scenes, and they create all sorts of plug-in modules for it. This also means that help is everywhere and there are plenty of specialists that can modify Magento in nearly any way you need. You can even integrate it with other platforms like payment gateways, inventory and fulfillment platforms, and accounting software.
2. Purpose built. You could use another content management system (CMS) like WordPress. WordPress, after all, underpins nearly one-fifth of all websites served to browsers. But in order to run a store with WordPress, you need to add features with third-party plug-ins. Magento on the other hand comes pre-loaded with the features you need in a webstore. It can also be scaled to suit your needs. You can run a single store with thousands of SKU’s or you can even run multiple storefronts all from a single admin interface. I know that earlier I told you to disregard the popularity of the platform, but it should say something that everyone from small local webstores all the way to multi-national brands like Nike, Samsung, Lenovo, and Nestle find Magento perfect for their online commerce.
3. Optimized for High Performance. Magento is the fastest shopping cart platform available today. Small delays of just a few hundred milliseconds for each customer may seem like nothing, but multiplied over and over with thousands of customers, it can add up and bring a website to its knees. It’s also extremely SEO friendly and supports sitemaps, short URL’s, meta tags, and easily indexable product descriptions. Magento is also optimized for mobile shopping which makes up almost half of all online commerce. HTML5 capabilities and support for responsive design ensure that your site will be future proofed when Google starts to factor in mobile-friendliness in its search engine rankings.
This is just the tip of the iceberg of what Magento can do for your ecommerce store, though. Give us a call or use the form on our contact page to get in touch. We’ll set-up a consultation and run through the all the capabilities and options built into the Magento shopping cart and see what would work best for you.