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AI, Gaming, and the Metaverse Collide: The Next Wave of Trademark Infringement in Virtual Worlds

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Over the last six months, the convergence of artificial intelligence, gaming, and the metaverse has produced a flood of innovation that is redefining brand engagement and generating a new surge of legal disputes. Generative-AI Fortnite skins, Gucci-branded non-playable characters (NPCs), and knock-off NFT fashion drops are not one-off marketing ploys. Instead, they represent the frontier……
By: Knobbe Martens

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