New York’s Novel Algorithmic Pricing Disclosure Law Takes Effect

A new law in New York requires companies to disclose use of personalized algorithmic pricing. On November 10, 2025, New York’s Algorithmic Pricing Disclosure Act (the “Act”), a first-of-its-kind statute, takes effect. The Act requires companies that use algorithmic pricing—the use of automatic computational processes to set and dynamically adjust prices—based on consumers’ personal data to display a clear and contemporaneous disclosure, stating: “THIS PRICE WAS SET BY AN ALGORITHM USING YOUR…
By: Jones Day