Recap—When the Ad Writes Itself: Navigating the Legal Frontier of Agentic AI in Advertising

e were excited to speak last week on the mainstage at the Association of National Advertisers Masters of Marketing Conference in Chicago about agentic artificial intelligence (AI) in advertising. Our presentation, “When the Ad Writes Itself: Navigating the Legal Frontier of Agentic AI in Advertising,” discussed how agentic AI—systems that act with autonomy to achieve complex goals—is rapidly transforming how digital ads are created and how campaigns are automated and optimized. As this…
By: Loeb & Loeb LLP