Fighting California Invasion of Privacy Act (CIPA) Demands

Businesses across the world have incorporated Meta Pixel into their website functionality to enhance targeted advertising and tracking strategies. A recent wave of litigation involving plaintiffs issuing California Invasion of Privacy Act (“CIPA”) demands letters (as well as comparable statutes of other states and under federal law) has created legal challenges for businesses — small and large — that use Meta Pixel and similar data collecting technologies to optimize their website advertising….
By: Burr & Forman