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New York’s Algorithmic Pricing Disclosure Law Takes Effect
New York Attorney General Letitia James recently announced that on November 10, 2025, New York’s Algorithmic Pricing Disclosure Act (the “Act”) officially took effect. Codified at N.Y. Gen. Bus. Law § 349-a, the Act requires that companies making use of consumer-specific data to set prices clearly and inform consumers when those prices have been determined by an algorithm….
By: Kelley Drye & Warren LLP