New York Governor Signs Bill Requiring Disclosure of AI-Generated Performers in Advertising

Continuing its efforts to protect the residents of New York State from the potential ravages of artificial intelligence, New York’s Governor Kathy Hochul this month signed S.8420-A into law, a bill that requires advertisements to conspicuously disclose the use of synthetic performers and imposes civil penalties for non-compliance. This follows on the heels of New York State passing the Fashion Workers Act, which requires those working with human fashion models to obtain express, written approval…
By: Kilpatrick