Branding in the AI Race: Ninth Circuit Sides With Startup in Trademark Challenge

The Ninth Circuit has affirmed a trademark injunction in iyO, Inc. v. IO Products, Inc., a case that underscores how quickly branding conflicts can escalate in the technology and hardware sectors. The dispute centers on two companies developing next-generation computing devices: iyO, Inc., a startup developing an AI-centric device and the owner of the registered……
By: Ervin Cohen & Jessup LLP