we help you with retaining conversions
Abandoned Cart Recovery
this is an indispensable feature that we offer on our e-commerce carts.
Why would a customer abandon their shopping cart?
There are several reasons customers abandon carts, from complicated checkout processes to better pricing on other sites, high shipping costs, incompatible payment methods, slow websites or a personal distraction among many others. And such customers account for around 60% of the total .
This statistic proves that even if you improve your website or, say, checkout process, a large chunk of the customers would still abandon their carts. The Abandoned Cart plugin, then, is your best bet at bringing them back and converting these to actual purchases. The plugin comes packed with features that allow you do so most effectively.
Some of the most common reasons why your visitors may abandon cart are:
- Price higher than expected after shipping/taxes
- Shopper decides to wait and look for a better deal
- Lack of trust / confidence
- Confusion during the checkout process
- Credit card denied at checkout
- Urgent matter causes shopper to leave
Why You Should Recover Abandoned Carts?
There are numerous benefits to recovering abandoned carts. First, it helps increase sales. By recovering your abandoned carts, you can boost your store’s revenue and profit by following up with a customer, and encouraging them to complete their purchase. Getting a customer into your sales funnel is cheaper than trying to find a new customer to market to. Retargeting ads tend to be affordable, and cart abandonment emails are another cost-effective solution to boost your sales.
Second, when you recover abandoned carts you become better able to determine the cause of lower sales. If a product discount is effective at recovering abandoned carts your product pricing might be too high for the average consumer. If customers from the same country keep abandoning their cart then your shipping costs may be too high. You may need to offer a free shipping threshold to make it more affordable for your international customers. By working to recover abandoned carts, you become a better store owner, as you start realizing areas you can improve your business. It allows you to better optimize your store for conversions so you can increase sales.
Keep in mind that the customer showed interest in the product, even if it resulted in cart abandonment. If a customer abandoned their cart but were planning to buy your product, they’ll be happy to complete their purchase. A mistake that store owners make is assuming customers made the decision to not buy their product. Even offering a small discount to recover abandoned carts can prove to be profitable for your store.
