Clear. Memorable. Distinct.
Your brand and logo say a lot about who you are as a company. The fine crafting that goes into your company’s logo imbues it with a distinct tone that embeds itself into your customer’s subconscious. As experts in this field, we spend a great deal of time working out which font, color and image are just right for your corporate identity to be both trusted and memorable.
Intelprise has helped our clients achieve recognition for excellence in marketing. We respect the trust clients place in us when we develop their logo and visual identity, treating each one with the importance it deserves. After all, the designs we create together become the visual representation of everything you’ve built and worked towards as a company.
Strategic rebranding tells a new story
Our experienced design teams in Miami and Rio de Janeiro love working with businesses to help them develop the perfect logo and company branding to reflect their goals, culture and values. A newly revamped memorable logo sends a fresh new message to the viewer about both your company and its products. We can help create a visual identity for your company that sends the right message, and leaves a lasting impression.
rebrand with a new visual identity
Our designers are are skilled at navigating the subtle nuances of typography and color psychology, and understand how a new logo can play a key role in a brand refresh or reposition. We present different strategic design concepts and with your input, create a visual identity for your company that meets your strategic and aesthetic goals.
We can work with your existing style guide, or help you create an entirely new one for future design assets.
Intelprise has many years of experience with startup branding, tech company rebranding, and creating branded assets for international companies and nonprofit organizations. We’re passionate about creating branded digital and print assets that exceed expectations!
10 reasons why it's time to rebrand!
1. There has been a merger or acquisition.
It’s not uncommon for several companies to become one. The single thing that unites those businesses is a new brand — something that encompasses each company and brings the uniqueness of those companies to the forefront. Your rebrand should make clients of each organization feel welcome and comforted by the change.
2. You’re audience demographic is changing.
With a new audience, the evolution of your current brand is crucial. In order to appeal to a new market, what you offer might stay the same, but how you offer it needs to change. Is your brand relatable to milenials and generation Z?
3. You CRINGE when you look at your website.
Or worse, your clients are. We’ve all been there. Your website was cool when you did it 10 years ago, but now things have completely changed. Best practices you might have followed back then are no longer relevant.
4. You look like everyone else in your industry.
You’re no longer able to point out key differentiators from your competitors. Do you offer a unique value to your potential prospects and current clients? Are those distinctions easy to see in your current brand? If the answer is no, it’s time to reposition your brand.
5. Your organization’s overall mission has changed.
Businesses grow and change all the time, sometimes adapting to their environment (new technologies or major trends), so your mission should adapt as well. This will help keep your audience informed of your goals and help to align your employees internally.
6. You’re uninspired by your brand.
If you’re uninspired by your brand, can you imagine what your customers and prospects feel? Let’s not even go there. REBRAND. Step back, re-evaluate and find your muse once again.
7. The market perceives your brand differently than you do.
Just because you see your brand as one thing, doesn’t mean your customers do. It’s absolutely crucial to acknowledge when there is a major disconnect. When you do, you can create a new path, hopefully leading to further growth and success. Recognize what has made you successful and invest in it, even if it’s 180 degrees from what you initially set out to do. Your customers are what keep you in business.
8. You never completed your branding project from way back when.
Do you have everything you need to define your brand? Or do you simply only have a logo? What about a color palette? A mission? Maybe you started this whole process before and just never finished. It’s time to finish it or even start over. A fresh start might not be the worst thing. It’s time to dive back in!
9. You’ve become outdated.
There will always be trends. We’re not saying you should rebrand EVERYTIME there is something trendy. But if you’re no longer part of the conversation because you have refused to update your brand, you may soon find yourself out of business.
10. You want to separate yourself from a PR nightmare.
We all know those companies that have been associated with an absolute PR nightmare; their customers have left them and chosen a competitor. If your brand image is hurting, and recovery is not in sight, a rebrand might be the best bet.
let US REBRAND AND RELAUNCH your company's identity and we'll give you 25% off on your first purchase!
Today it isn’t enough to work with just any digital marketing firm; you want to ensure that you partner with a company that will not only take the time to listen about your business’ goals and message but also helps to drive desired results so that your business sees the greatest return on marketing investment. Not all digital marketing agencies get this right.