Every day, people conduct more than 2 million searches on Google for the term “SEO,” which stands for search engine optimization. SEO is all about doing the right things to your website in just the right way, so that it shows up on Page 1 of search engine results when someone searches for a business or service like yours. Three of the most important components of SEO are high quality content, keyword research and usage, and building safe, relevant links to and from other places on the Internet.

This is one of the most common and most difficult questions to answer. In short, it takes approximately 4-6 months of continuous effort to begin seeing meaningful keyword movement and increases in traffic. Google and other major search engines use dozens of indicators to determine how to rank web pages. 

Key ranking factors include things like domain age, website structure, proper optimization of on-page elements like title tags, headings and body copy, social media signals and inbound links pointing to your domain. 

In order to reap the ultimate reward from SEO, all of the above factors must be continually monitored and improved. Search algorithms used to determine SERP placements are constantly evolving, which means the job of a marketer is never finished.