AI in Marketing and Creative: Ownership, Risk, and What Still Belongs to You

You’re a marketing director — likely overcaffeinated, surely behind schedule, and your team is staring down a parade of deadlines for something — let’s call it “content,” a word that now covers every act of human (or semi-human) communication. You also have a dozen new vendors bringing the promises of AI to you in different ways — fast, easy, less expensive. But as Paul Virilio warned us: “When you invent the ship, you also invent the shipwreck.” You need to know the trade-offs….
By: Troutman Pepper Locke