Brand protection in the online area: A tactical guide

In today’s hyper-connected digital marketplace, a brand’s reputation is among its most valuable – and most vulnerable – assets. As commerce increasingly shifts online, counterfeiters and intellectual property infringers have found new avenues to exploit brand equity, deceive consumers, and erode trust. From fake websites and phishing scams to cybersquatting and social media impersonation, the threats are diverse, persistent, and constantly evolving….
By: Eversheds Sutherland (US) LLP