Brands Beware: Copyright Detection Is Catching Up — Here’s What You Need to Know to Stay Safe

The digital marketing landscape has changed dramatically in recent years. Rights holders are deploying sophisticated detection technologies to identify unauthorized uses of music, images, and other creative works, even years after the fact. This trend is creating new risks for brands that rely on social media and multimedia campaigns. For brands, this should be a wake-up call: infringement is not just a “real-time” risk anymore — it is retroactive….
By: Arnall Golden Gregory LLP