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California Enacts New Restrictions on Deceptive Use of Healthcare Licensing Terms by AI Systems
On October 11, 2025, California enacted Assembly Bill No. 489, introducing new regulatory measures to address the use of artificial intelligence (AI) and generative AI (GenAI) in healthcare communications. The legislation aims to prevent deceptive practices by prohibiting AI systems from using terms that imply licensure or certification in a healthcare profession and protecting consumers from misleading representations in AI-generated health advice, care reports or assessments….
By: Orrick, Herrington & Sutcliffe LLP