Client Alert: Website Tracking and Privacy Lawsuits Predicted to Surge in 2026: Practical Steps to Mitigate Risk

Companies operating websites accessible to California residents (essentially all websites) should anticipate continued, and most likely increased, actual and threatened litigation under the California Invasion of Privacy Act (CIPA) in 2026. Anything from an insufficient cookie notice to a website search bar linked to your analytics can give rise to a claim and, with it, $5,000 in statutory damages per violation. Despite ongoing legislative efforts, no safe harbor currently exists, and businesses…
By: Shumaker, Loop & Kendrick, LLP