Immediate Action Items to Prepare for Website Automatic Opt-Out Signal Mandates

A growing number of U.S. states are requiring businesses to offer mechanisms in their privacy policies or online interfaces to allow individuals to “opt out” of data collection. However, in increasing numbers, many states are beginning to now require companies to automatically honor browser- or device-level opt-out signals (sometimes called “universal opt-out mechanisms” or “opt-out preference signals”). In effect, when a user configures a signal – such as through a Global Privacy Control (GPC)…
By: Baker Donelson