Recap: GENIUS Act—A New Era for Stablecoins and Brand Engagement

During the Association of National Advertisers’ Masters of Advertising Law Conference in early November, we had the privilege of speaking on the panel, “The Genius Act Playbook: Unlocking Stablecoin Issuance For Non-Financial Brands,” where we reviewed the GENIUS Act—Congress’s first comprehensive federal framework for payment stablecoins, signed into law in July 2025. The GENIUS Act establishes a unified federal framework with clear standards for issuance, reserve backing, redemption and…
By: Loeb & Loeb LLP